The SXSW Conference & Festivals delivered on its famous energy, innovations and connections in one of the country’s most action-packed – and proudly weird – destinations.
This March, our whirlwind trip saw X4Y’s brand and creator teams meeting up with interesting new brand partners, mingling with passionate creators, and soaking up the latest trends from a buffet of industry leaders.
Sprawled out over much of downtown, SXSW happens as much in Austin’s bars, restaurants, and courtyards as it does in its hotel ballrooms and convention center halls. It’s hard not to get FOMO as several unmissable events start all at the exact same time. Sometimes you just have to roll the dice, pick one and go.
SXSW serves up a unique opportunity for newer companies to introduce themselves to the world, and for more-established companies to show off their latest offerings. This year, relatively newer technologies like NFTs, crypto and Web3 had a huge footprint, while legacy brands, like Porsche, delivered immersive experiences that got people buzzing.
Of course, this being SouthBy, there were also surprise multi-media art installations in unexpected places, endless parties, all-night music, and, of course, a giant jackalope.
