Turn your spec content into sold content.

Set yourself apart with unparalleled exposure to thousands of brands and the tools to monetize your talents. On your terms.

How it works

Just answer a few questions for free early access this fall.

Why X4Y

We help 
creators

reach larger audiences by matching their work with buyers in need of strategic video to promote their brands.

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Showcase and sell your original, ready-to-brand content and talents on X4Y.

X4Y was designed to solve your biggest pain points –getting your work in front of the right people and companies and getting paid for your ideas.

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Be part of a collaborative community of creators.

Powerful stories are rarely created alone. With X4Y creators of all kinds can collaborate with one another.

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Bring your talents to advertisers and collaborators to create future opportunities.

Turn your specs into for-hire opportunities with your favorite brands and create bespoke content together.

X4Y CONTENT IS

Fully executed, ready-to-brand, broadcast-quality commercials at a fraction of the cost

Easier Ways To Save

by Nick Pletcher

A travel spot at first glance, X4Y content excels in adapting its messaging to other use cases and industries.

Thank You, Big Brother

by Erix Mercedes

This spot isn't just about sports — X4Y content is essential storytelling for expressing a brand's ethos.

Even At Your Worst

by Kade Atwood

For a brand devoted to helping people look their best, the most compelling story is often just a minor edit away.

IS THIS YOU?

X4Y is right for all types of creators...

Filmmakers

Filmmakers

Filmmakers and cinematographers who want their stories to be seen – and sold.

Editors & VFX

Editors & VFX

Make your own specs or offer your services to brands and filmmakers alike.

Voice Artists

Voice Artists

Provide the missing link for filmmakers’ ready-to-sell content.

Animators

Animators

Traditional, 3D, Stop Motion, and more. Create with us.

Musicians

Musicians

Produce and upload songs for new specs or get hired to write an original score.

Actors

Actors

Connect with filmmakers and get cast in the next great story.

Writers

Writers

Team up with filmmakers and bring your story to life.

And More!

And More!

From photographers and designers to makeup and wardrobe, we’ve created opportunity for you.

The Future is
Ready-to-Brand Content

Whether you are a creator or a brand, X4Y is your new secret weapon. We leverage the talents of a global creative community to bring ready-to-brand content to companies of all sizes in need of advertising solutions.

Frequently Asked Questions

What is spec content?
A spec (short for speculative) is content that creators produce themselves to showcase their skills. These can be commercials, scripts, songs, or other forms of content. Too often, a spec is thought of as something to get a creator their next job. But what if a creator had the perfect place to sell it? That’s X4Y.
What is Ready-to-Brand content?
Ready-to-brand content is video that features no logos or brand references of any kind but has themes that would suit multiple brands. Once a brand buys a spec, it can then customize the branding to its particular needs, most often in post-production.
Who can create X4Y content?
Any director, scriptwriter, videographer, or other creator types, from emerging amateur to seasoned veteran, with a good idea and the skills and vision to see it through.
Who wants to buy Ready-to-Brand content?
Businesses of all shapes and sizes recognize the benefits of buying high-quality video to help expand their audiences. We directly harness our creator community's talent and vision to deliver content to companies they couldn't otherwise get on their own.
What types of content formats are best?
Ready-to-brand videos. The ideal lengths for videos are 6, 15, 30, or 60 seconds, or even several minutes depending on the brand’s use case. Also, we know it’s not always possible, but ideally, your spec can be formatted to all standard aspect ratios (1:1, 16:9, 9:16) to work for all types of distribution. We're also accepting commercial scripts that can be easily rewritten for a variety of brands.
Do I have to pay to be an X4Y Creator?
Nope! We’re happy to say that X4Y is currently free to all creators.
Why should I join X4Y?
X4Y gives creators the freedom to make what they want, the power to set their own price, and the chance to be discovered and hired by thousands of brands and other creatives along the way. Get started
I’m in! How do I get started?
We expect to begin inviting creators to our beta this fall in preparation for the full marketplace launch in early 2022.
I have specs to share. Can you give me more information?
Once you’ve signed up for X4Y, you will be prompted right away with a spec-submission link that has more details. If you do have additional questions, you can message us at anytime at hi@x4y.com!

Join the community with early access.

Just answer a few questions for an early invitation