CREATORS/FILMMAKERS

How to sell your content on X4Y

X4Y’s marketplace privately exhibits your content for sale to brands, giving creators new opportunities for monetization and discovery.

How does it work for me?

UNLOCK YOUR FULL VALUE

Unbranded content translates to multiple potential buyers – and more chances to get paid for your work.

Directors, DPs, and producers: if you’ve shot on spec and that content can be rebranded for different companies, the X4Y marketplace can help you sell it.

Many brands are hungry for high-quality marketing content, which means you could not only recoup the cost of production, but also give your work instant credibility when it runs for a brand.

Unbranded Content that stands out the most is typically story-driven, whether it’s a commercial, short film, documentary, or even social-first content. Regardless of the length of your content, a great story that is funny, inspirational, or visually compelling will hook – and hold – the viewer’s attention. Sometimes it’s even a stirring montage with a powerful voiceover that ties it all together. Engaging stories like these transform companies into brands and power the X4Y marketplace. (Pro tip: for creators who want to transition from short-form content to long-form, your storytelling ability is often the key to making the jump.)

Just having your content exhibited on X4Y can help you get discovered by brands for future job opportunities.

Ready to share your content on X4Y?

Just remove any logos, product shots or other brand identifiers so your content can be easily sold and repurposed for different companies. This rule applies for all types of X4Y content. Not sure if your content can be repurposed? Once you’ve created an X4Y profile, you can submit your work and we’ll notify you if your content needs changes.

SHOOT UNBRANDED CONTENT

The best X4Y content tells an engaging story that can be custom-branded.

Whether you’re planning an upcoming shoot or would like to produce original content specifically for the X4Y content marketplace, the easier it is to rebrand your work, the easier it is to sell.