X4Y SIDES

The latest resources for creating or buying Unbranded Content™

Creators

12 More Spec Spot “Tells” (and How to Avoid Them)

A baker’s dozen of spec spot watchouts wasn’t enough, so we’re back with another batch of slip-ups, goofs and newbie mistakes directors should be careful to sidestep when shooting spec commercials.

Dan Sorgen

Mar 30, 2022

Creators

X4Y Success Stories: Chris Akers

A conversation with Chris Akers, a commercial director who “unbranded” his lottery spec spot and sold it to the Jackpocket App through X4Y.

X4Y

Mar 22, 2022

Creators

“Respect the Process” Interviews X4Y Founder Michael Sugar

Hosted by prolific director Jordan Brady, “Respect the Process” is the leading commercial directing podcast, featuring top creators, producers, and other advertising luminaries. Jordan also founded the Commercial Directing Film School, helping to launch the careers of countless commercial directors.

Feb 25, 2022

Creators

How To Succeed as a Creator: YouTube Filmmaker Matteo Bertoli Interviews X4Y’s Michael Sugar

X4Y can grow revenue for creators anywhere in the world by helping to sell their unbranded commercials, films, and other content to brands on the X4Y marketplace.

Feb 18, 2022

Creators

How Unbranded Content Helps Bring Young Filmmakers to Mass Market

New York Film Academy Hosts Michael Sugar. Powerful, unbranded stories help creators stand out from the crowd and give them more options when looking for a buyer or financier.

Feb 17, 2022

Creators

Content Clearances & Ownership

Important information and helpful forms for all creators uploading content to sell on X4Y

X4Y

Jan 31, 2022

Creators

13 Spec Spot “Tells” (and How to Avoid Them)

Just as poker players have accidental “tells” that reveal their cards to other players, spec spots often have flaws that reveal them to be fake. Read on for some of the most common spec spot tells – and ways to keep them out of your commercial.

Dan Sorgen

Nov 18, 2021

News

A New Paradigm for Monetizing Your Work: Short of the Week Discusses X4Y in Article

Jason Sondhi, co-founder of the popular site Short of the Week, discusses the financial potential of X4Y’s “ready-to-brand” model and how it could build your career as a filmmaker.

Sep 24, 2021

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