Founded by Academy Award™-winning producer Michael Sugar, X4Y is built on a vision that there’s immense value in giving creators and brands a place to interact directly.
Born from a love affair between marketing and entertainment, X4Y gives creators and brands a unique platform to come together, tell great stories and produce work that leads to deeper connections with their audiences. It’s a place where passion projects can be transformed into branded content, and creators can sell their work in a way they never could before.
On the other side of the equation, millions of businesses, including 17 million new small businesses in 2022 alone (Nasdaq.com), need professional-quality content but may not have the time or money to source it. Or, they just can’t afford to risk their marketing budget on a production that may not turn out as planned. X4Y changes the equation by offering fully produced, story-driven “Unbranded Content” that can be customized with a logo, tagline, and even product shots.
So whether it’s a beautifully shot commercial, emotional short film, powerful documentary, or eye-catching social video with a huge built-in audience, X4Y content is ready to make a big impact for businesses of all sizes.
We’re a marketplace for creators to showcase their content, collaborate, and connect with brands who seek stories and talent that align with their brand mission and business objectives.