Our marketplace welcomes stories of all kinds. Do you make content that companies might connect to and purchase? X4Y is the place for it.
X4Y powers story, discovery, and connection. We’re a marketplace for creators to showcase their content, collaborate and connect with brands seeking better stories and talent.
An X4Y commercial has no brand references and has themes that can suit multiple brands. Once a company buys or licenses your spot, it’ll be customized to their needs.
Submit unposted and unbranded videos that could work for different types of brands. It’s also the perfect way to showcase yourself to brands who want to commission more work.
Brands are hungry for great stories that connect with their audiences. Submit your short films for brands who connect with your storytelling.
Animation submissions can be unbranded commercials, short films, social-first content, documentaries, or any other X4Y content format.
What’s more powerful than a true story? Feature-length, short-form, and docu-series all have a home with X4Y.
Share a podcast video trailer or clip that best showcases your podcast and X4Y can help find you the right brand partner. Your submissions should be a video representation or trailer of your podcast.
Developing a series? X4Y will connect you to brands interested in narrative, unscripted, or documentary series.
Don’t let your beautiful clips go to waste. X4Y will soon let you submit your footage for sale while our AI will assist with organizing your content for greater discoverability.
Shoot or edit your work so it doesn’t have brand references like logos or product shots, but includes themes that could work for multiple brands. Once a brand buys or licenses your work it’ll be customized to their particular needs.
You can’t sell what you’re not allowed to use. Make sure you have the rights to all your content, including footage, talent, and music, before submitting it to X4Y. Got a question about ownership or need help replacing music? Just ask.
Great Unbranded Content starts with a great story. Build your content around the story, and it’ll be easier to get a brand on board.
Most ads are six, 15, 30, or 60 seconds long, but content can be just about any length to work online. Also, while it’s not always possible, ideally your spot can be formatted to fit all standard aspect ratios (1:1, 16:9, 9:16) for all types of distribution.
If there’s a #1 rule of X4Y, this is it. A brand logo or product onscreen means only one brand can buy it! Edit out product shots and branding before uploading your content to X4Y.
If you include leftover footage from a past gig, chances are the client owns it. Unfortunately, it can’t be sold through X4Y without the client’s permission.
Anything that has already gotten a lot of visibility is unlikely to work for brands. Visit our FAQ for more details on content exclusivity.
We want you to succeed. Period. So if you have any questions along the way, please ping us and we’ll get right back to you!
As you plan to shoot future unbranded content, keep these tips in mind:
Your friends and the X4Y community are fantastic resources that can help keep production costs low. Next time they need a boom operator or a key grip, you can return the favor!
We all know how easy it is to mute or swipe through an ad, so it’s vital to grab the viewer’s attention in the first few seconds! This can be a captivating visual or fun, engaging audio.
Original ideas and styles stand out from the crowd. Do your best to be unique and there’s a good chance you’ll get noticed.
Revisit past work to see if your older projects can be turned into branded content, from music videos and social videos to pitches companies may want to fund. You may be surprised at how much good content you already own.
Create your account now to get on the waitlist. We’re activating more creators every day!
Have a friend’s invite code? Skip the waitlist.